After an inward-looking brand workshop revealed a need for Scottish Women in Sport to be repositioned within the marketplace, international brand agency, Brand Oath, developed a dynamic and integrated redesign of the organisation’s core identity. Incorporating new brand architecture, an injection of speed, energy and culture captures the essence of the organisation, typified in an italicised ‘I’ in the logo symbolising momentum. In addition, a creative campaign entitled ‘Girls do sport,’ was introduced to highlight the need for greater representational gender parity across sports.