4global, the global event, sports management and intelligence business, have partnered with Brand Oath to provide a full brand refresh.

Following a period of strong business growth, 4global are keen to better reflect their business and future ambition to become the number one trusted advisor in sport.

Partnering with brand and communications agency Brand Oath, 4global implemented a full brand refresh programme, using the Edinburgh agency’s specialism in sports business communications projects.

Brand Oath are delivering an integrated, engaging and fully updated identity for 4global with imagery, digital assets and marketing framework.

4global Senior Partner, Eloy Mazon, said: “We were delighted to work with Brand Oath, as our brand plays a key role in our business, expressing our unique character and helping build perception around what we stand for in the minds of our audiences.

“The company is evolving and growing, and the brand refresh allows us to get closer to our vision of becoming the number one trusted advisor in sport.”

4global are a leading major event and sports management business with offices in London, Istanbul, Rio and Sydney. Using their experience, evidence-based approach, new technologies and insight, they enable and empower their clients to maximise their own potential and deliver on their objectives.

Bernie Shaw-Binns, Managing Director at Brand Oath, said: “There is a clear opportunity for 4global to find it its own unique space, to position themselves as leaders in their field.

“We have created a strong visual language for 4global which, in turn, helps build engaging relationships with their audiences. We look forward to continuing our relationship with 4global going forward.”

Brand Oath have delivered design, branding and communications for Olympic and Commonwealth Games, national teams, governing bodies and federations, events and bids, most recently producing the winning design and branding that helped Liverpool secure the 2022 FIG Artistic Gymnastics World Championships, in partnership with British Gymnastics, Liverpool City Council and UK Sport.