After an 18-year absence from the sporting calendar, the Springfield Scottish Squash Open is set to return with global stars this year – and boast a fresh look.
The Scottish Open is making a comeback for the first time since 2001 thanks to backing from one of the country’s leading housebuilders, Springfield Properties, agreed last summer.
Now Scottish Squash have worked with leading agency Brand Oath on new branding and a visual framework for the championship, being staged in Edinburgh from 3 – 7 April.
With the tournament set to attract players from across the globe to Oriam, Scotland’s sports performance centre based at Heriot-Watt University, Brand Oath partnered with Scottish Squash to produce an eye-catching brand identity and associated assets.
The inaugural Springfield Scottish Squash Open is a Professional Squash Association (PSA) Challenger 10 event with a $20,000 prize fund, equally split between male and female players. It is one of the most lucrative squash tournaments in Scotland in 2019.
Scottish Squash chief executive officer, Maggie Still, said: “Scottish Squash was first thrilled to form a partnership with Springfield Properties to support the event.
“In order to drive the success of this partnership we were also delighted to work with Brand Oath to deliver an insightful and engaging brand framework. Early activation of the branding is already showing a promising return on our investment.
“The Springfield Scottish Squash Open will help to deliver our vision to inspire the next generation of players into our fun, exciting and fitness-promoting sport.”
Sandy Adam, chairman, Springfield Properties, commented: “I look forward to welcoming a quality field to Edinburgh and bringing an important tournament back to life. In a commitment to growing the game, it is our hope to expand this tournament into one of the country’s leading sporting spectacles and put Scotland on the map for squash.”
Scotland’s number one female player, Lisa Aitken, added: “To compete in front of home fans at the Oriam will be a big thrill and hopefully I can do well in the first Springfield Scottish Squash Open.
“It’s also a really positive step having equal prize money in both events and it should be a fun week of competition.”
Scottish Squash’s vision is to grow the event over the coming years and introduce a new iconic location to the PSA World Tour.
Tickets for the 2019 Springfield Scottish Squash Open are now on public sale and can be purchased from the official event ticketing company – iSPORTstore