With the New Year typically a time to focus on fitness and fresh goals, Brand Oath recently collaborated with Falkirk Community Trust (FCT) on this theme.
Encouraging people in Falkirk and the surrounding locales to get their 2019 off to a healthy start, FCT have launched a January campaign offering no joining fee at four gyms in the area.
FCT is a not-for-profit organisation, responsible for the management and operation of a range of community-facing sport, recreation, arts and heritage activities.
Brand Oath founder and managing director Bernie Shaw-Binns was invited in by Susie Crawford, new Business Development Manager for FCT, to help the in-house design team develop a fresh approach to the annual health and fitness campaign. The campaign imagery features real gym members, reflecting the cross section of ages and abilities including an individual who recently recovered from a triple heart bypass.
Based on the fact that FCT’s offer removes all of the barriers that people naturally use to stop them taking the leap into a healthier lifestyle, ‘Now there’s no excuse’ is the title slogan for the work, accompanied by social media # including #BeTheBestYou and #NoExcuse
Based at Falkirk FC’s Westfield stadium, FCT, with Brand Oath’s support, have created a campaign platform that can run throughout the calendar year.
“Falkirk Community Trust is a forward-thinking, innovative organisation and is also very community-orientated,” said Bernie.
“Susie invited us in to help the in-house design resource breathe new life into their gym campaign. It was to take a more strategic approach to the campaign, break down some barriers they are normally presented with and to look beyond the normal way of doing things.
“This included bringing in a professional photographer, Reuben Paris. It was about re-energising the way they do things, cutting out clutter and looking at fresh, bold ideas to get a better product out there. The real gym members we used really added to the genuine spirit of the campaign.”
FCT have achieved notable work with The Helix and The Kelpies projects in Falkirk, while their Chief Executive, Maureen Campbell, was recognised in the New Year’s Honours List for Services to Swimming in Scotland. She also sits on the board of Commonwealth Games Scotland.
Initial feedback suggests early success with the fitness campaign and Brand Oath are enjoying the collaboration. Bernie added: “We’re an open-minded, progressive agency and we’re happy to work with internal teams, such as at Falkirk Community Trust, to change perception around how a client can access our skill base, providing new ways of working and capitalising on our energy and support.”
If your organisation would like to collaborate on projects with Brand Oath, please get in touch.