4 Global Rebrand
A sustained period of growth and a steadily evolving offer meant that 4 Global’s existing brand identity and visual framework did not reflect or do justice to the specialist organisation they had become. Our insight driven approach helped them re-discover their vision to be the ‘number one trusted advisor in sport’ as a direct result of their empowerment of their clients through expert advice and data lead intelligence.
Our brand positioning work led to a new verbal articulation, ‘Shaping the Future of Sport.’ Following the creation of the new identity we developed brand guidelines and key visual assets for their team to implement.
Deliverables:
- Brand strategy
- Brand identity
- Visual framework
- Brand guidelines
“Brand Oath provided invaluable insight into how we were perceived by our stakeholders. That allowed us to develop a robust strategy, in turn inspiring a new identity that is rooted in our past but one that accurately communicates our vision for the future.”
Eloy Mazon CEO and Senior Partner, 4 Global
