British Rowing Brand Guidelines
From interactive online community toolkits to national campaigns and information graphics articulating signature concepts, we are delighted to collaborate with the high performing British Rowing team.
As a result of a number of years marketing activity, we recognised the British Rowing brand framework now incorporated a multitude of assets relating to events, competitions, professional, amateur and community programmes. The time was right to refresh the design of their Brand Standards Document, managing the complexity by thoughtful reduction, documenting and referencing their visual framework, including their strategy, story and mission.
