A clear and methodical process

The communication landscape is more crowded and competitive than ever. You have to fight for attention and cut-through. A well-positioned, well executed and well managed brand expresses and strengthens personality.

It provides a strong foundation from which to inspire your people and engage and communicate with your audiences, providing compelling reasons for them to choose you before your competitors. We follow a clear and methodical process…

Define

We’ll unlock what makes you different and why this matters to your audience. From there, we’ll set out a strategy for your brand or campaign.

Out puts:
Audience insight Understanding of the various internal and external audiences
Positioning What it is about you that is unique comparative to your competitors
Proposition Why this uniqueness is relevant to your audiences
Architecture  Establishing clarity around the various relationships within the organisation
Development of tag line Is there need for an engaging and inspiring key note phrase
Messaging framework Establishing key narrative and tone of voice

Design

We’ll bring the strategy to life creating inspiring and engaging visual and verbal frameworks that communicate the core essence of the brand or individual campaign themes.

Out puts:
Brand identity or logo
Visual framework
Brand guidelines

Deliver

We’ll take the chosen creative route and use our skills and experience to implement the visual framework across the channels we believe will make the most significant impact.

Out puts:
Corporate collateral
Advertising
Campaigns
Website and digital presentations
Film
Exhibitions
City / venue dressing
Social media
Merchandising
Information graphics

Our work

View Case Study

Revolution Track Cycling

View project

Azerbaijan Football Association

Contact us to see how we can help improve your business performance

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