Our process

Clear and methodical...

The communication landscape is more crowded and competitive than ever. You have to fight for attention and cut-through. A well-positioned, well executed and well managed brand expresses and strengthens personality.

It provides a strong foundation from which to inspire your people and engage and communicate with your audiences, providing compelling reasons for them to choose you before your competitors. We follow a clear and methodical process…


We’ll unlock what makes you different and why this matters to your audience. From there, we’ll set out a strategy for your brand or campaign.

Out puts:
Positioning What it is about you that is unique comparative to your competitors
Proposition Why this uniqueness is relevant to your audiences
Architecture  Establishing clarity around the various relationships within the organisation
Development of tag line Is there need for an engaging and inspiring key note phrase
Audience segmentation Understanding of the various internal and external audiences
Messaging framework Establishing key narrative and tone of voice


We’ll bring the strategy to life creating inspiring and engaging visual and verbal frameworks that communicate the core essence of the brand or individual campaign themes.

Out puts:
Brand identity or logo
Visual framework
Brand guidelines


We’ll take the chosen creative route and use our skills and experience to implement the visual framework across the channels we believe will make the most significant impact.

We have used this process repeatedly to create, develop and implement brands for various global cities bidding to host major international sporting events, for sporting organisations closer to home and to ambitious, performance driven brands outside of sport. We can apply this proven approach to your challenge, whatever sector you operate in.

Out puts:
Corporate collateral
Website and digital presentations
City / venue dressing
Social media
Information graphics
Bid specific collateral

Our work

View Case Study

Revolution Track Cycling Series

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