Scottish Sports Futures
Transforming young lives through sport.

SSF’s vision is clear and simple: A world in which every young person fulfils their potential.

SSF use sport as a catalyst to enable young people to be healthier, more confident and more resilient, so they are better prepared to combat the effects of poverty, trauma and adversity.

The idea of sport as a positive force is widely recognised. But the incredible team at SSF take it further then most—focusing their efforts in communities where positive impact is needed most - the tougher, often-overlooked areas of society because it’s difficult, challenging work.

Having followed SSF’s journey and growth for over a decade, we were thrilled to be invited to support them in refreshing their strategy, messaging, brand identity, and visual framework. We’re passionate about partnering with organisations that embody a clear, meaningful purpose and SSF exemplifies this. Speaking directly with the young people involved in their initiatives and hearing how profoundly SSF has impacted their live, despite the injustice and prejudice they face, we felt a deep sense of responsibility to create a brand framework that would carry their powerful story forward.

Deliverables:
Strategy and messaging
Identity and brand guidelines
Toolkit of assets