The Sports Consultancy
A simple realignment to match performance

The Sports Consultancy is part of a select group of UK businesses honoured with the prestigious King’s Award for Enterprise, recognising its exceptional contributions to the international sports industry and its expanding influence across the global sports, events, and entertainment sectors.

With their existing brand identity, messaging, and visual language no longer reflecting their elevated market position, we were engaged to lead a comprehensive process of discovery and definition. Our goal: to clarify who they are, what they stand for, and how best to articulate this in a way that aligns with their strategic vision and future ambitions.

While respecting the strong reputation and goodwill TSC has earned, it was vital to retain the brand’s core essence while infusing it with renewed energy and forward momentum. By addressing current business challenges and evolving client needs, we developed a clear, focused strategy designed to propel the brand into its next decade of growth and impact.

Deliverables:
Strategy and messaging
Identity and brand guidelines