Bidding for mega global sports events

The value of good branding and communications is never more important or tangible than in the high-profile race to secure a prestigious international sporting event. It is here that Brand Oath earned our reputation for developing winning design and branding solutions for the global cities we have worked with, delivering the vital collateral used in the decision-making processes.

We are comfortable operating around the world in complex, time sensitive, no-fail environments, managing multiple stakeholders, across very different cultures with sensitivity, discretion and diplomacy and are now regarded as a leader in the field.

I very much enjoyed working with you on some really crazy but satisfying projects, like Istanbul 2020 and Krakow 2022. You are amazingly talented and dedicated to excellence. And you were able to meet those crazy deadlines! Brand Oath did a fantastic job and I would work with you guys again in a heartbeat!

Christian Napier, Deputy CEO EKS.

Brand Oath are the only company with whom it has been possible to design a unique publication process, enabling an efficiency I have not experienced before with other agencies.

Laurent Piguet, CTO EKS.


Below is the list of global cities and the events they were bidding for that we have had the honor to work with;

Commonwealth Games:
Glasgow 2014
Hambantota 2018
Liverpool 2022

Olympic Games:
London 2012
Baku 2020
Istanbul 2020
Krakow 2022
Budapest 2024

Special Olympics:
Liverpool 2021

Youth Olympic Games:
Glasgow 2018

UEFA Euros:
Baku 2020

FIG Artistic Gymnastics World Championships:
Liverpool 2022

Inaugural European Games:
Baku 2015

Union Cycliste Internationale:
Muscat 2015

Ryder Cup:
Madrid 2018

Typical outputs:
Bid campaign strategies
Bid themes and slogans
Bid identities and guidelines
Bid advertising campaigns
Bid book design
Bid presentations
Bid websites
Bid PR activation
Bid merchandising

Graphic design
Digital artwork
Translation services