British Rowing

Various projects

Design and delivery of various tactical campaigns and strategic programmes, helping British Rowing to deliver on their objectives to develop relationships with its members and stakeholders. From interactive online toolkits for local clubs to national campaigns and information graphics to articulate signature concepts, we are delighted to collaborate with their high performing team.


Project: A new identity for the England Rowing Team

As part of our ongoing relationship with British Rowing we are proud to have designed a new identity for the England Rowing Team, recently launched at the Home Internationals Regatta.

Brand Oath were brilliant to work with. Not only did they listen to our brief, but they also challenged us on aspects of it, which helped us to create an even stronger marque that holds its own both in rowing and the wider sporting arena.

Sophie Galasinski, Head of Communications & Marketing


  • - Brand strategy
  • - Campaign strategy
  • - Visual identity
  • - Digital presentations

Project: Brand Guidelines

The British Rowing brand framework incorporates a multitude of assets. We help their team manage the complexity and clarify the relationships through the design, production and management of the Brand Guidelines.

Project: Ready for Rio

Design and delivery of an on-line tool-kit to support rowing clubs to host events before and during the Rio Olympics. The tool-kit contained digital templates, ideas, information, tips and guidance on how to make the most of the occasion.

We’ve had great feedback from our stakeholders and other sports so a really positive response. From a standing start two weeks ago we’ve got through an awful lot. I am really happy with the final outcome.

Sophie Galasinski, Head of Communications & Marketing

Project: Go Row

Creation of a campaign platform to introduce indoor rowing as a new and exciting option for the fitness sector. Design and delivery of digital assets to engage, educate and inspire the key audiences and stakeholders in a non traditional sector for rowing.