Gullane Golf Club
Gullane is a successful and ambitious golf club located in the heart of Scotland’s Golf Coast in East Lothian. Host to the Aberdeen Standard Investments Men’s and Ladies’ Scottish Opens in 2018, the club has a global reputation. With an impetus to do more on social media, we facilitated a workshop focused on understanding their objectives; to be less conservative in tone, to raise profile across their full offering and look to the future with regards to new audiences.
From a standing start, we implemented a social media communications plan, growing brand presence through engaging digital assets over an initial three-month period, increasing social media numbers and engagement, locally, nationally and internationally.
A good blend of member and visitor features which get high levels of engagement. The posts promote the club in a modern and positive light and remind members what an amazing and globally recognised club we are part of.
Ross Duncan, Development Director, Scottish Golf and Gullane Golf Club member