Held In Our Hearts Brand Refresh

The Stillbirth and Neonatal Death Society, SANDS Lothians, asked us to assist them in re-branding their important charity. Critically, this included coming up with a new name for the long established organisation, leaving behind unnecessary historical ties that served no purpose other than to confuse their audiences. Trusting in our strategic approach, we facilitated a brand workshop resulting in the focus being placed on three key words at the heart of the charity’s work – Empathy, Connection and Love – these three words reflect the different stages of the journey bereaved families can expect to go through;

Empathy – Reassurance and comfort through lived experience
Connection – Promoting a trusted bond with the families
Love – The ability to move forward ‘with’ rather than moving on ‘without’

We’ve been delighted to work with the team at Brand Oath in recent months to launch our new name and brand and thank them hugely for all their help and support.  We recognise that this is a big change for us. We feel our new brand continues our links to our past whilst perfectly reflecting our direction of travel, as we increase our ability to provide counselling and support to bereaved families across Scotland.

Nicola Welsh, Chief Executive, Held In Our Hearts

What we did:

  • - Brand audit
  • - Brand strategy
  • - Naming convention
  • - Brand identity
  • - Brand framework
  • - Motion graphics
  • - Brand guidelines