Liverpool City Council

2022 Commonwealth Games bid

Following a competitive tender process and based on the robust strategic outcomes from our proven client workshop methodology, we created an identity to celebrate Liverpool’s Commonwealth links – past, present and future. Taking inspiration from the colours, shapes and patterns of each nation’s flag we created our own alphabet. LIVERPOOL 2022 is quite simply fashioned from the fabric of the Commonwealth. A logo for Liverpool but one from and about the Commonwealth.

A huge thank you for your unstinting hard work, dedication and talent over past few weeks. You have produced a masterful body of work. Well done. We recognise you have gone the extra mile for our great City and it is appreciated.

Brian Barwick, Chairman, Liverpool 2022 and Chairman of the Rugby Football League and Super League Europe Ltd.

  • - Campaign strategy
  • - Brand identity
  • - PR launch collateral
  • - Digital presentations
  • - Domestic campaign
  • - City branding
  • - Venue branding