Netball Scotland Brand Identity

Netball Scotland asked us to drive a total brand refresh via our brand work shop programme. As a result we were able to reposition them in the marketplace, specifically aiding their competitive tender to join the Netball Superleague, an objective that was quickly realised.

We took them them on a journey of self discovery – who they are, why they exist and where they wanted to go.

Because of their unique set of circumstances they can genuinely lay claim to empower girls and women to achieve success, their own, self determined success based on their own criteria. This is articulated in a new slogan for the Governing Body, ‘Grow as an individual. Win as a team. Develop as a sport.’

I wanted a new brand that was clean, crisp and professional, with a logo that was easy to apply across multiple platforms and products. I believe we have achieved that and feedback so far has been overwhelmingly positive.

We look forward to the new brand playing a huge part in achieving our vision…

To be the first choice sport for girls and women in Scotland.

Claire Nelson CEO, Netball Scotland

What we did:

  • - Brand strategy
  • - Brand identity
  • - Brand framework