Revolution Track Cycling Brand Framework

The Revolution mission to make track cycling amazing guides their everyday work and they have successfully transformed track cycling in the UK – creating innovative formats, developing new talent and growing spectator numbers. The UK based Revolution Series has grown in popularity since its launch in 2003 and now attracts large international audiences. Based on this success, the Face Partnership asked us to undertake a full brand refresh in preparation for launching into new global territories as the ‘Champions League’ of track cycle racing.

Brand Oath matched our enthusiasm and integrity and created an identity that is streamlined, restrained and elegant with an associated framework that clearly demonstrates our brand strategy.

James Pope, CEO Face Partnership.

What we did:

  • - Brand strategy
  • - Brand identity
  • - Brand architecture
  • - Brand guidelines
  • - Merchandising
  • - Event branding