Liverpool 2022 Commonwealth Games Bid

Following a competitive tender process and based on the robust strategic outcomes from our proven client workshop methodology, we created an identity to celebrate Liverpool’s Commonwealth links – past, present and future. Taking inspiration from the colours, shapes and patterns of each nation’s flag we created our own alphabet. LIVERPOOL 2022 is quite simply fashioned from the fabric of the Commonwealth. A logo for Liverpool but one from and about the Commonwealth.

Deliverables:
- Campaign strategy
- Campaign identity
- Visual framework
- Identity guidelines
- Corporate collateral
- Bid collateral
- Bid campaign
- Digital presentations
- Website
- PR activation
- Merchandising