The SWIS vision is for a country where females of all ages, abilities, ethnicities and walks of life are participating in sport or physical activity; within a positive, equitable culture where their achievements are promoted and celebrated. A rigorous brand workshop programme allowed us to accurately position them in the marketplace as the courageous, determined and friendly team they are, certain to succeed despite the challenges that still lie ahead. Inspired by the idea of the inevitability of success, the italicised ‘i’ in the word mark is a simple visual representation of momentum and driving towards a tipping point.
Deliverables:
Maureen McGonigle, Founder Scottish Women in Sport
“I welcome Girls Do Sport continuing to highlight female participation issues in sport. Coming soon after Scotland’s first Women and Girls in Sport Week, they will help us to further understand the barriers that women and young girls face and help to drive change.”
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Scottish Squash HIIT Identity
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