Sported charity
Sported’s vision is to eradicate disadvantage and inequality impacting young people in the UK today. They are one of the leading Sport for Development charities in the UK, supporting over 3,000 amazing community clubs and groups that use the power of sport to transform the lives of disadvantaged young people so they can fulfill their potential and transform their communities. They fill an important gap in the system by providing professional expertise, resources and volunteer support, to help community groups become stronger and more sustainable.
Their objective to re invigorate their existing relationships and connect and engaging with new ones, prompted us to go back to basics in order to truly understand how they went about their work.
Their evidence based approach informed our brand positioning... 'Certainty.'
Certainty that sport has a positive impact on the individual young people involved, their immediate communities and on society as a whole.
That strategy was visually and verbally articulated to feel ‘friendly and approachable’ to small volunteer sports clubs, while being ‘reliable and credible’ to sports councils, funders and other high level stakeholders resulting in the multi-faceted slogan, “Because sport works.’
Deliverables:
- Brand strategy
- Brand identity
- Visual framework
- Brand guidelines
“To be honest, when we briefed Bernie and Brand Oath on our requirements, we weren’t even sure that it would be possible to deliver the right look and feel to engage our very diverse audiences in the ways we wanted to. We needn’t have worried
Through a rare combination of great listening skills and curiosity allied to bold experimentation and expertise, Bernie quickly grasped what was required, and then shaped and refined branding which has captured the attention and the affection of our members and stakeholders. It was a pleasure working with Bernie and I have no hesitation in recommending Brand Oath.”
Chris Grant, CEO Sported.
