Basketball Scotland
Signalling change
Our new brand identity for Basketball Scotland marks a significant moment in the evolution of the game in Scotland. It follows a period of meaningful change, including a new Board and Senior Management Team, and a renewed focus on transparency, collaboration and trust across the community.
The new design has been created with the future in mind: a stronger, more versatile identity, fit for purpose across digital platforms, participation programmes and performance environments. It is a simple, elegant solution, shaped through a rigorous and collaborative design process between the basketball community in Scotland, the client and the designer. Lots more to come as we implement the visual framework.
Deliverables:
Identity and brand guidelines
Motion graphics
While this new identity signals progress, it also retains the elements that have long connected us all - the basketball, the Saltire and our name - ensuring we remain rooted in the game’s heritage and the strong sense of identity shared by players, clubs and communities across Scotland.
David Fallon, Chief Executive Officer.
