Basketball Scotland
Signalling change

Our new brand identity for Basketball Scotland marks a significant moment in the evolution of the game in Scotland. It follows a period of meaningful change, including a new Board and Senior Management Team, and a renewed focus on transparency, collaboration and trust across the community.

“While this new identity signals progress, it also retains the elements that have long connected us all - the basketball, the Saltire and our name - ensuring we remain rooted in the game’s heritage and the strong sense of identity shared by players, clubs and communities across Scotland.”
David Fallon, Chief Executive Officer.

The new design has been created with the future in mind: a stronger, more versatile identity, fit for purpose across digital platforms, participation programmes and performance environments. It is a simple, elegant solution, shaped through a rigorous and collaborative design process between the basketball community in Scotland, the client and the designer. Lots more to come as we implement the visual framework.

Deliverables: 
Identity and brand guidelines  
Motion graphics