Basketball Scotland
Signalling change
Our new brand identity for Basketball Scotland marks a significant moment in the evolution of the game in Scotland. It follows a period of meaningful change, including a new Board and Senior Management Team, and a renewed focus on transparency, collaboration and trust across the community.
The new design has been created with the future in mind: a stronger, more versatile identity, fit for purpose across digital platforms, participation programmes and performance environments. It is a simple, elegant solution, shaped through a rigorous and collaborative design process between the basketball community in Scotland, the client and the designer. Lots more to come as we implement the visual framework.
Deliverables:
Identity and brand guidelines
Motion graphics
Working with Brand Oath has been genuinely transformative for us. They bring an exceptional combination of creativity, vision, professionalism and personal dedication. They invested fully in understanding not just who we are as an organisation, but what we aspire to become. The quality of the work, attention to detail and commitment to getting things just right for us, has been outstanding.
David Fallon, Chief Executive Officer.
