Scottish Athletics
Let’s Go!

Let’s Go! is a community based initiative delivered through an App that reflects the vibrant, welcoming, and inclusive environment of athletics in Scotland. Its purpose to encourage children aged between 5-12, from non-traditional areas of society where cultural or practical barriers have previously been hard to break down, to give athletics a go.

We conducted a number of consultation workshops with the stakeholder groups; partners, clubs, schools, parents and children specifically from the ‘hard to reach’ groups to identify the strategy shaping insights behind this ground breaking initiative. In addition, they helped us develop a visual language that resonated with their varied needs and preferences of the age range, blending elements of technology, interactivity, and playfulness, drawing on gaming-inspired visuals to broaden its appeal and engage young people who might not typically take part in athletics or sport.

We developed the name to be a rallying call between coaches and children, rooted in encouragement and shared momentum, rather than a instruction or command.

Deliverables:
Brand strategy 
Naming 
Identity and brand guidelines  
Motion graphics  
Film